Privacy Policy

Last updated 7 October 2026

What we collect

Your Google profile (name, email, photo), billing details you provide (phone, GSTIN, address), Brand Studio data (brand brief, content, images), connected social account identifiers and tokens, and usage logs.

How we use it

To provide the Service, process payments via Razorpay, send transactional emails, prevent abuse, and improve the product. We don't sell personal data.

AI processing

Your brand brief, prompts and, for reels, your footage's audio and a few still frames are sent to AI providers (ours on the all-inclusive plan, or the provider whose key you connect) under those providers' data policies, solely to create your content. API keys and social tokens are encrypted at rest with AES-256-GCM and never shown back in full.

Social platform data

When you connect Instagram, Facebook, LinkedIn or YouTube, we receive an access token and basic account details (name, handle, profile picture, Page/account ID) and, if you allow it, post performance figures (likes, comments, reach). We use these only to publish the content you schedule and show you its results. We never post without your scheduling or approval, and never read your messages.

YouTube: we use YouTube API Services to upload the videos you schedule to your channel and to read your channel's name and picture. By connecting YouTube you agree to the YouTube Terms of Service, and Google's handling of your data is covered by the Google Privacy Policy. You can revoke our access at any time from your Google security settings. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Storage & retention

Data is stored in secured databases and our media providers (ImageKit for images, Cloudflare R2 for video). You can delete content, reels and Brand Studios at any time; backups are purged within 30 days.

Deleting your data (including Facebook / Instagram data)

To remove a connected social account and its tokens: open your Brand Studio → Social accounts → Disconnect; the token is deleted immediately. You can also remove the app from Facebook Settings → Business integrations. To delete everything: Brand Studio → Settings → Delete studio, or email admin@smartlybranded.com from your account email and we'll delete your account and all associated data within 30 days and confirm by email.

Your rights

You may access, correct, export or delete your data by contacting admin@smartlybranded.com, consistent with the Digital Personal Data Protection Act, 2023.

Cookies

We use one essential session cookie and local storage for preferences and affiliate attribution. No third-party advertising cookies.

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